How to show up on your about page

Want to know how to make your About page actually work for you? Start by showing up. For real.
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I work with a lot of clients who, when it comes to writing about themselves, completely downplay it.
If they have a bio or About page at all, it is often tiny, vague, and honestly… forgettable.
No real story. No real personality. Just safe and small.

I get it.
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There is this weird insecurity that hits when it is time to talk about yourself.
Like you are scared of sounding arrogant or full of yourself or maybe you just don't know how.
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But here's the thing: your story is not about you...it's about how you connect with your audience.At the start of every project, we dive deep into how your business came to life.
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Every time, it is inspiring. There are turning points, lessons, grit.
Real life. Real energy.
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And yet when it comes time to share that story on a website, it gets stripped back to almost nothing.

That is a huge missed opportunity.

People are not just buying what you sell.
‍They're buying you.
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They want to know the person behind the brand. The energy, the values, the intention.If you are hiding behind generic copy or a flat, boring bio, you are making it harder for people to trust you.
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Why Showing Up Matters:

• Trust is personal
  Clients hire people they feel connected to. Sharing your story humanizes you and builds trust faster.
• Confidence is magnetic
  You do not need to be perfect. You just need to be real and proud of the journey that got you here.
• Your story makes you different
  In a world full of noise, a real story stands out. No one else has your exact path, your perspective, your passion.

How To Show Up On Your About Page

If you want your About page to actually connect with people, here's what to focus on:

1. Share the Why, not just the What
   Do not just list services or achievements. Talk about why you do what you do.
   What lit the fire? What keeps you going?
2. Own Your Journey
   The highs, the lows, the pivots. Share the real stuff (without oversharing).
   It makes you relatable and trustworthy.
3. Speak to Your Audience’s Heart
   Frame your story in a way that shows you get them.
   Their struggles. Their goals. Their vision.
   Make it about what you can create together, not just what you have done.
4. Write Like You Speak
   Drop jargon. Speak like a human.
   Write how you would naturally tell your story to a friend over coffee.
5. Lead With Confidence
   You are not bragging. You are leading.
   When you share your story with pride, it gives your clients permission to trust you with theirs.

Final Thought

Stop worrying about sounding full of yourself.
Start focusing on how your story can serve, inspire, and connect.

Your journey is worth celebrating.
The person you have become is worth celebrating.
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And the right clients will feel it.
Because confidence is not cocky. It's magnetic.