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about

refined by design

A great website or brand isn’t just about how it looks. It needs to make an impact. We create strategic branding and Webflow websites that build trust, guide action, and help you connect with the right people.

Our Clients

Our clients are creative professionals, often in high-end service industries like floristry, interiors, styling or events. Their work is exceptional, but their branding or website doesn’t do it justice. They’re ready for something more aligned, elevated and strategically designed to help them grow.

our values

Form and Function

Good design is more than visuals. We create digital experiences that are beautiful, intuitive and make it easy for your clients to take the next step.

Creative Collaboration

We listen before we design. The best outcomes come from honest chats, mutual respect and a shared vision.

Unfocused to Intentional

Whether you’re evolving or starting fresh, we bring structure and strategy to help your brand and website show up with intention.

Meet Ana & Lukas

We’re Ana and Lukas. A husband-and-wife design team, beach lovers, parents, and ex-graffiti kids who found our way into web design.

We met through street art, started painting together, and never really stopped making things. These days, we run Vim Studio from our home in Brisbane, creating high-end Webflow websites for people who care deeply about their craft.

We’re not a big agency. Just two people who believe in thoughtful design, honest collaboration, and helping our clients show up online with clarity, confidence, and style.

If that sounds like your kind of energy, let’s make something great together.

Ana Russell - Designer
Ana Russell
Design Lead

Ana brings a florist’s eye to design. Her background in events and creative spaces gives her a deep appreciation for colour, texture, and the little things that make something feel just right.

She’s worked in tattoo studios, managed teams, run clubs, and now channels all of that into websites that are as intentional as they are beautiful. Ana leads with empathy and edge, creating designs that connect on a human level.

Lukas Russell - Designer/Developer
Lukas Russell
Web Designer

Lukas started out in high-end kitchens before studying business and branding. His path into design was shaped by creativity, pressure, and problem-solving. Now he uses all of that to help clients bring big ideas to life.

His approach is calm and collaborative, with a focus on clarity, quality, and websites that don’t just look great but actually do their job.

Not sure where to start?

Book a free, no-pressure consult to get clarity on your brand and online presence. We’ll chat about what’s working, what’s not, and what could move things forward.

Whether it’s brand direction, website improvements or creative strategy, you’ll walk away with fresh insight

Lukas working on laptop in warehouse